<span data-mce-fragment="1">History is a complex business. Fortunes boom and bust, empires wax and wane, and change—whether social, political, or technological—has its winners, its losers, its advocates, and its enemies. Through all the turbulent passage of time, graphic design—with its vivid, neat synthesis of image and idea—has </span><strong data-mce-fragment="1">distilled the spirit of each age</strong><span data-mce-fragment="1">.</span><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><span data-mce-fragment="1">This book is an</span><strong data-mce-fragment="1"><span data-mce-fragment="1"> </span>in-depth history of graphic design from the end of the 19th century to the ’50s</strong><span data-mce-fragment="1">. It traces the evolution of this creative field from its beginning as poster design to its further development into advertising, corporate identity, packaging, and editorial design. Organized</span><strong data-mce-fragment="1"><span data-mce-fragment="1"> </span>chronologically, the volume features over 2,500 seminal designs from all over the world</strong><span data-mce-fragment="1">, 71 of which are profiled in detail besides </span><strong data-mce-fragment="1">61 leaders in the field</strong><span data-mce-fragment="1">, including Alphonse Mucha (chocolate advertisements), Edward Johnston (London Underground logo and typeface), El Lissitzky (constructivist graphics), Herbert Matter (photomontage travel posters from Switzerland), Saul Bass (animated opening titles), and A. M. Cassandre (art deco posters).</span><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><span data-mce-fragment="1">Author </span><strong data-mce-fragment="1"><a class="keyword-link" href="https://www.taschen.com/en/collection/jens-mueller" data-uw-rm-brl="PR" data-uw-original-href="https://www.taschen.com/en/collection/jens-mueller" data-mce-fragment="1" data-mce-href="https://www.taschen.com/en/collection/jens-mueller">Jens Müller</a></strong><span data-mce-fragment="1"> curates the</span><strong data-mce-fragment="1"><span data-mce-fragment="1"> </span>standout designs for each year</strong><span data-mce-fragment="1"> alongside a running sequence of design milestones. Meanwhile, in his introductory essay, </span><strong data-mce-fragment="1">David Jury<span data-mce-fragment="1"> </span></strong><span data-mce-fragment="1">situates graphic design from its point of origin in early </span><strong data-mce-fragment="1">printing, engraving, and lithography</strong><span data-mce-fragment="1"> to striking creative developments in the 19th century. Each consecutive decade is then prefaced by a </span><strong data-mce-fragment="1">succinct overview</strong><span data-mce-fragment="1"> as well as a </span><strong data-mce-fragment="1">visual timeline</strong><span data-mce-fragment="1">, offering a vivid display of the variety of graphic production in each decade as well as the </span><strong data-mce-fragment="1">global landscape which it at once described and defined</strong><span data-mce-fragment="1">.</span><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><br role="presentation" data-uw-rm-sr="" data-mce-fragment="1"><span data-mce-fragment="1">As we move on from and reflect upon the 20th century, this first volume examines the foundations of what would influence some of the fastest-changing creative fields. Combined with </span><strong data-mce-fragment="1">Volume Two</strong><span data-mce-fragment="1">—which spans from the 1960s until today—the tomes offer </span><strong data-mce-fragment="1">the most comprehensive exploration of graphic design to date</strong><span data-mce-fragment="1"> and a long-overdue recognition of its enormous contribution to economics, politics, social causes, the arts, media, and the way we see the world.</span>

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