{"product_id":"the-element-of-brand-design","title":"The Element Of Brand Design","description":"\u003cdiv class=\"product-detail-information__description\"\u003e\n\u003cdiv class=\"product-detail-information__description\"\u003e\n\u003cdiv class=\"product-detail-information__description\"\u003e\n\u003cdiv\u003eForm, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with\u003cspan\u003e \u003c\/span\u003e\u003cb\u003ePentagram’s Paula Scher and Michael Bierut\u003c\/b\u003e, this book explores the design elements of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003erenowned corporations in 110 case studies\u003c\/b\u003e. Thanks to\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eclever branding\u003c\/b\u003e, the likes of\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eNike\u003c\/b\u003e,\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eBurger King\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eand\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eUniqlo\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003ehave become desirable in their own right\u003cbr\u003e.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"product-detail-information__edition-and-specs\"\u003e\u003cspan class=\"product-detail-information__book-details\"\u003e\u003cspan\u003eHardcover, \u003c\/span\u003e\u003cspan data-testid=\"book-details--dimensions\"\u003e24.6\u003cspan\u003e \u003c\/span\u003ex\u003cspan\u003e \u003c\/span\u003e37.2\u003cspan\u003e \u003c\/span\u003ecm, \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e3.78 kg, \u003c\/span\u003e\u003cspan\u003e496 pages\u003c\/span\u003e\u003c\/span\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Taschen","offers":[{"title":"24.6 x 37.2 cm \/ Multicolor","offer_id":48642349203613,"sku":"DW513HS429858","price":2190000.0,"currency_code":"IDR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0444\/3111\/4397\/files\/132.png?v=1784171473","url":"https:\/\/artandscience.id\/products\/the-element-of-brand-design","provider":"Art\u0026Science","version":"1.0","type":"link"}