Kimo works across brands, culture, communities and experiences. He is the founder of Double Deer, an independent creative group focused on brand activation, community strategy, consumer engagement and cultural experiences. Through Double Deer and Double Deer Originals, he develops cultural platforms and businesses around music and creative culture, including Frekuensi Antara, The Other Festival and Medium Format, a music retail concept centred on physical music and collecting.

His interests also extend to spaces and objects through Little League, which explores cafés and creative spaces, and Timeless Society, a community platform for watch collectors and enthusiasts. At the core of his work is a curiosity about why people care about things, from music and records to watches, furniture and places, and how these interests can grow into communities and culture. Music remains an important part of his journey, including his past work as a producer with projects such as electronic duo Kimokal and BANK. Explore Kimo’s picks and the stories behind them.

1. Graphic Design 1890–Today

I picked up Graphic Design 1890-Today because my work is never too far from brands and visual communication. No matter the project, I always end up thinking about graphic design and the role it plays in how we experience a brand. What I enjoyed most about this book was seeing how design has evolved over time while certain principles continue to stay relevant. It’s a reminder that although trends, platforms, and technology constantly change, good design often comes back to the same fundamentals.

2. Jazzlife — William Claxton

This one feels especially personal because music has always been a big part of my life. What I love most about Jazzlife is that it goes beyond the music itself. Through Claxton’s photographs, you get a glimpse into the people, places, style, and culture that surrounded the jazz scene at the time. It reminded me that music is often much bigger than the songs themselves. It’s shaped by the communities, stories, and moments around it, and that’s what makes it so meaningful.

3. The Elements of Brand Design

I’ve always been curious about what makes certain brands feel distinctive and memorable. For me, a brand has never been just about logo or a color palette. It’s often the combination of small details that creates a sense of familiarity and leaves a lasting impression. Because so much of my work revolves around brands and consumer engagement, this book felt especially relevant. It reminded me how even the smallest design decisions can shape the way people experience and connect with a brand.

4. Bauhaus

What I find most interesting about Bauhaus is how its ideas continue to feel relevant long after the movement itself. The way it brought together art, craft, technology, and function still feels very distinct to me. There’s a simplicity to it, but also a clear sense of purpose behind every detail. You can still see that influence in so many areas of design today, from architecture and furniture to watchmaking. I especially enjoy spotting it in German brands, where the Bauhaus design language still feels like such a natural part of their identity.

5. Design of the 20th Century Lately

I’ve found myself paying much more attention to the spaces around me and the details that make them feel like they have a character of their own. Running Little League cafe has made me more aware of furniture, lighting, objects, and all the smaller details that can completely change how a space feels. What I love about this book is seeing the evolution of design from so many different perspectives, from furniture to graphic design, and how all of these things have shaped the way we live and experience the spaces around us.