Branding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion.

Form, color, and typography—alongside values and vision—can make or break a brand. Framed by an interview with Pentagram’s Paula Scher and Michael Bierut, this book explores the design elements of renowned corporations in 110 case studies. Thanks to clever branding, the likes of Nike, Burger King and Uniqlo have become desirable in their own right
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Hardcover, 24.6 x 37.2 cm, 3.78 kg, 496 pages

Jens Müller

The Element Of Brand Design

IDR 2.190.000

Branding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion.

Hardcover, 24.6 x 37.2 cm, 3.78 kg, 496 pages

Language: Multilingual (English, French, German)

Pages: 496

Length x Width x Height: 24.6 x 37.2 cm

ISBN: ISBN 978-3-8365-9978-8

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Branding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion.

The Element Of Brand Design

Branding is a kind of alchemy, conjured from form, color, typography, imagery, sound, and motion.

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